Underscore webshop now launched!

Since the independent type foundry Underscore was founded in 2017 a lot of hard work has gone into launching our first retail typefaces and a dedicated webshop. It is with great pride that after much effort and refinement the website now integrates an exclusive webshop! With it, Underscore launches its first two retail typeface families, Silta — a humanist sans serif for interface typography — and Jozef — a modern serif text family with decorative capitals.


The key motivation for running a dedicated webshop is to provide you with the best experience for evaluating and purchasing fonts, as well as providing direct and uncomplicated support to our font users. As per our manifesto, quality is central to how Underscore operates. This goes beyond just the quality of our carefully crafted retail typefaces. Other stages involved in the licensing and use of fonts are equally important and Underscore wants to offer customers the best possible experience. The website itself is designed to be easy to use, communicate purchase options and pricing clearly, and offer an aesthetically pleasing interface for all that.

Underscore End User Licence Agreement visualization screenshotIn addition to a EULA written in simple words, every purchase page also visualizes what the four different licence tiers cover.

Underscore webshop in a nutshell

Some of our webshop’s delightful aspects, which you will hopefully come to enjoy:

The Underscore webshop will no doubt continue to evolve, and for that end we also welcome your feedback. Many features are already in preparation or planning, and we stand by our commitment to continuous improvement and making the site better and serving your needs as customers.

A warm welcome to have a look around and let us know what you think!

Johannes Neumeier,

January 2018